Colors - JBS | Brand Center

Our colors reflect our journey of evolution

Dark blue is solid and represents who we are – our history and legacy; light blue in gradient reflects everything we can be – our innovation; and green in gradient represents our commitment to the sustainability of the environment, society and business.

The JBS palette includes

Primary colors

the main visual resource. They should be prioritized, conveying essence and ensuring immediate association with the brand.

Secondary colors

They are complementary, bringing dynamism and harmony with the primary colors.

Gradient

These are the possible gradients for the JBS brand. We should prioritize this proportion always in a linear direction, whether horizontal, vertical or diagonal.

R 35 G 35 B 120
HEX # 232378

C 100 M 100 Y 0 K 25
PANTONE 2372 C

R 0 G 90 B 190
HEX # 005abe

C 100 M 70 Y 0 K 0
PANTONE 2132 C

R 30 G 170 B 245
HEX # 1eaaf5

C 70 M 15 Y 0 K 0
PANTONE 2171 C

R 65 G 205 B 245
HEX # 41cdf5

C 60 M 0 Y 0 K 0
PANTONE 2190 C

R 0 G 90 B 190
HEX # 005abe

C 100 M 70 Y 0 K 0
PANTONE 2132 C

R 30 G 170 B 245
HEX # 1eaaf5

C 70 M 15 Y 0 K 0
PANTONE 2171 C

R 65 G 205 B 245
HEX # 41cdf5

C 60 M 0 Y 0 K 0
PANTONE 2190 C

R 145 G 215 B 0
HEX #91d700

C 40 M 0 Y 95 K 0
PANTONE 375 C

R 255 G 255 B 255
HEX # ffffff

C 0 M 0 Y 0 K 0
PANTONE -

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Colors