The history of JBS began in 1953. What began as a small meatpacking plant in a city in Goiás, Brazil, has become one of the largest food companies in the world. Our brand reflects this journey of constant evolution, with colors and symbols that represent our trajectory and solidity, highlighting that we are a multi-geographic and multi-food company.
The brand elements reinforce the care present in everything we do; and also the affection with which our products are received in thousands of homes around the world.
The double parentheses symbolize the evolution of our brand. It represents protection, care and acceptance. It conveys movement and growth.
The colors represent history and legacy, innovation for the future, and our commitment to sustainability: of the environment, society and business.
Here you will find important information about our brand!
In this portal, we bring together the main elements that make up the institutional brand, in addition to clear and consistent guidelines on its application, ensuring that each point of contact with the public reflects the values and essence of the Company.
